Building a Strong Online Presence for a Growing House Cleaning Company

Mandy’s Maids is a professional house cleaning company serving homes across Utah. They came to us looking to strengthen their online presence and turn their website into a consistent source of new cleaning appointments.

Industry

House Cleaning

Airbnb cleaning

Commercial Cleaning

Services

SEO

Website Design

Marketing Analytics

Automations

3X

Increase in Qualified Leads

5X

Boost in organic search traffic after site redesign & SEO

50%

Increase in website conversion rate from visitors to form fills

90 Days

Time it took to start generating consistent monthly leads

The Challenge

Despite offering exceptional cleaning services and having a loyal customer base, Mandy’s Maids struggled to attract new clients online. Their website wasn’t optimized for search or conversions, which meant they were missing out on people actively searching for house cleaning in their area. They needed a clear strategy to boost visibility, drive more organic traffic, and generate a steady flow of qualified leads.

Our Approach

01- Strategy & Launch Call

We began with a strategy session to define goals, target audience, and service areas. During this stage, we also optimized their Google Business Profile and provided design mockups for a modern, trustworthy cleaning brand.

02- Website Design & Build

Within three weeks, we launched a refreshed website designed for conversion—featuring clear service descriptions, easy contact options, and a responsive layout that worked beautifully on mobile devices.

03- SEO Foundation

We optimized the homepage and service pages for local search terms like house cleaning in Utah and maid services near me, created a location page, and improved on-page SEO across the site.

04- Reporting & Continuous Optimization

Through biweekly reports, we monitored rankings, traffic, and form submissions—refining the strategy as results began to accelerate.

05- Backlink Strategy

After the on-page SEO foundation was complete, we launched a backlink campaign to build authority and increase visibility in competitive local searches.

The Results

In just 90 days, Mandy’s Maids saw a 3X increase in qualified leads, a 5X surge in organic search traffic, and a 50% improvement in website conversion rate. Their website now generates a steady stream of new client inquiries every month, helping them grow their bookings and strengthen their brand presence online.

Ready To Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 833-672-1813

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 833-672-1813

Fill out the form below. We'll contact you to book a Demo Call