Accelerating Online Growth for a Local Motorsports Repair Shop

McNew Motorsports is a Utah-based powersports repair shop specializing in motorcycle, ATV, and small engine repairs. They partnered with us to build a stronger online presence, drive more organic traffic, and turn their website into a dependable source of new service appointments.

Industry

Dirt Bike Repair

Motorcycle repair

Small Engine Repair

Services

SEO

Website Design

Marketing Analytics

Automations

8X

Increase in Qualified Leads

10X

Boost in organic search traffic after site redesign & SEO

63%

Increase in website conversion rate from visitors to form fills

60 Days

Time it took to start generating consistent monthly leads

The Challenge

McNew Motorsports had the skill and local reputation to attract loyal customers but lacked an online system to reach new riders. Their website wasn’t optimized for search, and they were missing out on customers actively looking for repair services online. They came to us seeking a way to grow visibility, capture more leads, and convert that interest into booked repairs.

Our Approach

01- Strategy & Launch Call

We started with a comprehensive strategy session to clarify goals, target audience, and high-value services. During this phase, we also optimized their Google Business Profile and shared design concepts tailored to the motorsports market.

02- Website Design & Build

In less than three weeks, we created a clean, high-performance website focused on showcasing their repair services, highlighting reviews, and streamlining appointment requests through clear calls-to-action.

03- SEO Foundation

We optimized key pages for terms like motorcycle repair in Utah and ATV service near me, created a location page for local SEO, and improved site speed and mobile usability.

04- Reporting & Continuous Optimization

Our team delivered biweekly reports to track keyword rankings, traffic growth, and conversion improvements—allowing us to fine-tune campaigns for maximum performance.

05- Backlink Strategy

Once the on-site SEO was solid, we launched a backlink campaign to build domain authority and expand visibility in competitive motorsports searches.

The Results

Within just 60 days, McNew Motorsports achieved an 8X increase in qualified leads, a 10X surge in organic search traffic, and a 63% website conversion rate. Their website quickly became a primary channel for attracting new customers and scheduling repair services, helping them dominate their local market.

McNew Motorsports is a great example of how a small business can leverage web design and SEO to achieve big results fast. If you’re ready to grow your visibility and drive more customers through your site, we’d love to help you get there.

Ready To Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 833-672-1813

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 833-672-1813

Fill out the form below. We'll contact you to book a Demo Call